INSIGHTS

Interest in biometric payment cards is skyrocketing in India

More than 90% of affluent customers want a biometric payment card rapidly, they are willing to pay for one and they show very strong interest in biometric metal cards

  • India is a tech savvy innovation leader and early adopters of latest technology
  • 97% are interested in biometric payment cards
  • 86% would like to get a biometric payment card within two months
  • 63% are willing to pay more than 1,200 INR / US$ 14 per month > they see the value
  • 90% would be willing to pay more if the biometric payment card was metal

 

Turkey Customer Lab Research

IDEX Biometrics Customer Lab research confirms very high interest for biometric payment cards in Turkey with 86% of respondents viewing biometric cards as very convenient. Watch other insights below.

 

Saudi Arabia Customer Lab research

IDEX Biometrics Customer Lab research confirms very high interest for biometric payment cards in Saudi Arabia with 74% of respondents wanting to switch to a new biometric payment card now! Watch other reasons for banks to offer their customers biometric payment cards in the videos below.

 

US and Canada Research

Insights published by IDEX Biometrics show increasing demand for secure payments and biometric authentication, as more than 9 of 10 Americans and Canadians want fingerprint sensors on their payment cards. Close to 75% of those surveyed in each market say they would like a biometric payment card within 12 months, and more than 60% indicated they would pay for one either separately or as part of their monthly or annual card fee.

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