PCR-Online: The future of retail: How fingerprint biometrics can optimise the retail experience
The need for fingerprint biometrics in retail has never been more acute. While traditional high street sales continue to decline, leading to retail store vacancy rates hitting a four-year high, retailers acknowledge their survival lies in providing memorable, immersive and personalised customer experiences.2 Stand-out customer service, fuelled by customer data insights to help retailers deliver personalised and targeted customer relations, including top-level loyalty schemes, has never been more important.