Internet Retailing: Mobile payments: the really popular tech that no one wants?

14 November 2018

Mobile payments are the most popular technology… that no one wants – depending on which data you look at.

Two weeks ago, research by IDEX Biometrics revealed that mobile payments are almost as unpopular as cheques. Today, figures from analyst firm Cardlytics suggests that mobile payments such as Apple, Google and Android Pay in the UK has quadrupled over the last two years.

According to Cardlytics, as a proportion of total payments, mobile transactions in the UK have jumped from 1.3% in Q3 2016 to 5.6% in Q3 2018, representing an overall increase of 331%. Compared to this time last year, mobile payments have increased by 60%.

By contrast, IDEX says only 3% of people are using it. What gives?

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