IDEX strengthens commercial team to support increased customer traction
IDEX ASA (Oslo Børs: IDEX), a leader in fingerprint imaging and recognition technology and IP, is expanding its team to meet the significant customer demand for fingerprint sensors. IDEX has successfully attracted highly talented sales and marketing personnel from market leading companies with extensive mobile customer networks and track records of driving significant revenue growth.
Yang Chiah Yee has joined the executive management team of IDEX as SVP of Worldwide Sales. Mr Yee has extensive executive sales experience in the semiconductor industry, including 8 years at Atmel, most recently as VP of Worldwide sales, and more than two decades driving sales at semiconductor companies to deliver profitable growth.
“I am excited to join IDEX, a leader in fingerprint biometrics, and delighted with the opportunity to work with some of the brightest minds in the industry. The recently strengthened commercial team has a lot of experience from the semiconductor industry and has deep customer relationships with mobile OEMs. I am confident we will be able to develop market opportunities immediately as IDEX leading edge fingerprint biometrics solutions provides a strong basis for customers to differentiate their products”, said Mr. Yee.
In addition to Mr. Yee several senior commercial roles have been filled in IDEX to drive the continued transition to a direct sales model. Key personnel attracted to IDEX include a sales team in Korea, an Asia Pacific Sales Director, and a Director of Product Management.
“I am pleased to welcome Mr Yee, and a strong team of experienced commercial hires to IDEX. I am very excited that we continue to attract industry leaders based on our technology differentiation, compelling products and unique IP to step up penetration in our target mass markets of mobile, cards and IOT. We have greatly expanded our opportunity pipeline following our transition to direct sales, and this team will accelerate this further”, said Dr. Hemant Mardia, CEO of IDEX.
Hemant Mardia, CEO, +44 7788 922 171, hm(at)idexbiometrics.com
Henrik Knudtzon CFO, +47 9302 2827, hk(at)idexbiometrics.com
IDEX has developed the world’s most advanced fingerprint imaging, recognition and authentication technology. IDEX’s innovative Intellectual Property (IP) is protected by a comprehensive portfolio of 47 granted and pending patent families, which continues to grow through ongoing innovation.
The IDEX business model is based on designing innovative fingerprint sensor IP and products, which IDEX sells and licenses global Original Equipment Manufacturers (OEM) partners. These partners utilise IDEX IP in a range of biometrically enabled products. The customersare either purchasing IDEX fingerprint sensor units or paying a royalty on units they produce. IDEX’s addressable market represents a multi-billion unit opportunity, centred on three core markets:
· Mobile Devices
· ID security and Smart Cards
· The Internet of Things
IDEX has an exciting and competitive product ready road map including swipe sensors, touch sensors with disruptive cost positions, and a unique in-glass solution. The Company is currently in the process of commercialising these products and has recently announced a number of important OEM partnerships and end user design wins.
IDEX ASA (ticker IDEX) is a Norwegian public company, founded in 1995, and its shares are Listed on the Oslo Børs (Oslo stock exchange). For more information, please visit www.idexbiometrics.com or contact IDEX at hk(at)idexbiometrics.com
This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.