Global Security Mag: Reckless personal data behaviour is putting digital identities at risk

A recent study by IDEX Biometrics ASA has revealed that consumers are prepared to share their personal information all too easily and in doing so leave their digital identities at risk of theft or fraud. Despite three-in-five (59%) consumers worrying about the security of their personal information, almost three quarters (73%) said they would be prepared to give up their name in exchange for a free coffee.

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