Chief Commercial Officer
Ms. Eklof joined IDEX Biometrics as Chief Commercial Officer (CCO) June 2021. Prior to joining IDEX Ms. Eklof held the position as Chief Commercial Officer at Defentry, a Nordic cyber safety company where she led sales and international expansion.
Ms. Eklof has 20 years of global executive commercial management and business transformation across financial services, retail, travel and security for B2B2C services. With her 12 years in executive positions at Mastercard, Ms. Eklof brings global experience in strategy and customer value proposition development, payment technology sales, and SaaS service development. She was instrumental in establishing Mastercard’s global strategic merchant program, bringing digital payment solutions and new, data-driven business models to organization.
Ms. Eklof is also board member of Avanza Bank Holding AB (Nasdaq Stockholm: AZA) .
Ms. Eklof holds an MBA in International Business and a Master of Science in Economics from the University of Uppsala, Sweden.
As of 3 June 2021, Ms. Eklof holds 2,000,000 incentive subscription rights to shares in IDEX.